Category Archives: Email Marketing

Using Your Customers to Create Accountability and Consistancy

Deep down you know what needs to be done in your business…but if you’re like me…sometimes I just don’t do them…they don’t ‘seem important’ right now because it’s to small of scale or the time vs effort isn’t there…but it’s the small things that add up over time… here is the story on how we forced ourselves to do the right thing by promising our customers…

Our email list was growing at about 100-400 emails a day from potential customers either opting in or buying…it slowly built up and we’d email them now and then…a promotion…a survey…then 2-3 weeks would slip by with no emails. Why? I knew these relationships were the whole basis of the business, they were people who had bought from us already! I was focused on building/scaling the customer list and not taking relationships with my current customers to the next level…

This was the old affiliate marketer coming out in me…we got the ROI on adspend so we were profiting while growing the list…emails was just a side bonus so I wasn’t taking it seriously (even though the reason I started this was to get away from affiliate marketing and to build a true asset) – Dang habits coming back to get me!

It was actually worst then that…when we would email our abuse and unsubscribes were huge…I even got a warning from mailchimp. These were real people who trusted us enough to buy or opted in a few weeks ago now marking us as spam…I can’t blame them…we’d disappear then pop up with an email asking them to buy again…how selfish!

So we made a promise to each individual person…we’ll send out our VIP emails every Tuesday and Friday. We told them in the welcome email exactly what to expect. So now they new what to expect and they got regular emails from us…keeping that relationship warm. To the top of each email we added a quick reminder of who we are, why they are getting this email and detailed instructions on how to unsubscribe if they wish…

Abuse reports went down, unsubscribes went down and open and click rates went up and best of all sales went up! Thanks to making a promise and keeping it. On top of that, it’s motivating…seeing the list growing, staying active, and producing more repeat customers and sales…

We solved our consistency problem…now it’s just a procrastination one – we still do last minute emails on Monday / Thursday nights to get them scheduled in time…but that’s for another post…

How we Built a Niche Email List with a $5000 CPM

Here is our story on a $5000 CPM email list from start to finish…

A little over a year ago I had the idea to build an audience around the wine industry in my local area (the Okanagan). It’s quickly becoming one of the top wine producing and destinations in the world. I made a simple Facebook page named “I Love Okanagan Wines” and started advertising…

My budget was around $5-$15 a day, testing many many ads and found a few that landed us a .05-.10 cost per like…to me that was CHEAP compared to the value of a wine lover from a certain region…I still had no plans on how to monetize, I just felt these followers were worth a lot more then that…so it would be dumb not to keep going!

Over time I reach 1000, then 5000, then 10,000 followers…I started getting messages about advertising and other opportunities. I knew the Facebook algorithm for pages had slowly been eating away at organic page reach (I have other broad market, larger pages I’ll write about later). What should I do with the trend of lowered reach per post?

Email. I had never spent much time on email as an affiliate marketer (this cost me more money then I want to think about in lost opportunities)

Again, I tested some ads with a low budget using the landing page and split testing tool wishpond.com. After some basic split testing on ad copy and adding page copy we hit around a 40-60% opt in rate. Our cost per email was anywhere from .15 – .50 per email….it took a lot of testing and tracking stats but these are great numbers based on the value I had for our audience in my mind.

Moving forward…we kept this going, creating new ads, testing, improving and growing our audience…but now what?

We had a few options for monetizing in my mind…but chose to market wine. What does every winery want? More sales? And what is their most profitable kind of sale? A direct sale to the consumer (no agent fees or wholesale prices) – with unlimited scalability. (The Okanagan sells around $300,000,000 in wine per year)

We had to do a lot of research on the legal side for this one. We talked to several lawyers, looked at others doing the same thing in other markets and decided it was safe to move forward with helping wineries sell wine.

So what about this $5000 CPM or $5000 in revenues for only 1000 emails sent?

Our last wine email to our ‘wine buyers list’ (I can’t say how many people are on it, but it’s growing fast) we hit a $5000 CPM. I never thought I would see numbers this high. It made me realize what a combination of a good product, good service, good relationship and good ad copy can do…

Our general newsletter (of people who have not yet bought) has a $500CPM with about 3-4 % of new subscribers buying each wine launch.

Summery…start building your email list NOW and treat it as your greatest asset. Because it is (I’m now a BIG BIG BIG believe in email)

Did you like this post? Can you guess what Im going to ask you next? Haha – if you want more info like this join my newsletter on the top right side of this site!

Want my tool/tricks I use to build new niche sites in a day? Enter your info below.