Are You Losing 13% of Your ‘Discount Code’ Sales

This is a quick but valuable post on discount and coupon codes.

We do a lot with coupon codes on our e-commerce site, for instance, we offer free shipping on all orders over $25 (out average product cost is about $20 so this helped increase cart size)

Our copy for the free shipping CTA can be seen below:

Screenshot 2016-04-17 11.17.11

here are the results:

Screenshot 2016-04-17 11.27.21

and then I lated added this discount code (this was about 1 sale ever 3 days):

Screenshot 2016-04-17 11.28.32

So 37 / 547 people entered the WRONG code…it could be that the copy isn’t clear but I think people will make mistakes no matter what. This example is only about 7% messed up but some of our other tests show upwards of 13%. That works out to a lot of missed sales. Most people wont try the discount code again especially yin the direct response world…

Check those discount codes and try variances and flipping the words! It will definitely increase your sales.


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